Until last year, sales operated on a people-centric, unstructured model, with teams often playing catch-up to customer service, marketing, and outreach functions.

However, with OpenAI and its competitors like Microsoft and Salesforce launching Generative AI tools that could significantly improve sales processes, things are rapidly changing and becoming more efficient.

Today, in the post-GenAI era, sales leaders are gradually embracing AI-powered systems. These tools enhance productivity, enabling teams to accomplish more in less time and automate repetitive tasks.

In this post, we look at the best AI sales enablement tools you must try to be an early AI adopter.

11 Best AI Sales Enablement Tools to Try in 2024

AI-powered sales enablement tools help sales teams sell smarter by streamlining everyday tasks and providing valuable information to achieve higher deal-win rates. 

Below are the most popular ones you should try.

1. Avoma

Avoma is a conversation intelligence sales enablement tool. It offers insights into customer conversations, behaviors, and wants.

Avoma uses AI to auto-record, transcribe, and analyze conversations, specifically video conferences and dialer calls, between prospects/customers and sales reps. Sales managers can access Avoma’s insights to train their sales reps to drive better conversations.

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Key benefits:

  • AI-generated note-taking so sales reps and AEs can quickly bookmark important meeting moments live or highlight transcript text for future referencing as playbooks

  • Sales managers get complete visibility into their reps’ customer calls

  • Integrates with top video conferencing tools, CRM, and dialers

Price: Free plan. Plans start from $24/month, billed annually

Best for: Conversational Intelligence

2. Docket

Docket is a proactive AI sales agent and assistant trained on your product or service’s tribal knowledge. It supports SDRs, AEs, and GTM teams with verified and accurate answers to complex queries. 

Your client-facing teams no longer have to sift through hundreds of documents and folders looking to answer a query. With Docket, they can tag the tool “@docket” followed by the question into Slack or a meeting tool to receive a response in under 5 seconds. 

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Key benefits:

  • Tailored for enterprise GTM teams, Docket provides 95%+ accurate answers to even complex queries in just a few seconds, allowing the team to close deals faster.

  • Due to its deep integration capabilities, docket’s AI model is heavily trained to learn and retrieve information from data sources like Google Drive, Slack, meeting transcripts, product documents, enablement platforms, web pages, and more.

  • Docket offers meaningful insights by evaluating user interactions on specific topics, identifying product pain points through customer feedback, and assessing the GTM team’s performance so they are trained to strengthen future support efforts. 

Price: Available on request.

Best for: 

  • Sales enablement and engagement
  • Conversion intelligence
  • Training and onboarding
  • Analytics

3. Gong.io

Gong is an AI platform that collects conversational data from text, meetings, websites, video conferences, etc., and provides a complete understanding of the customer lifecycle.

When analyzing conversations, Gong highlights coaching opportunities and overall pipeline performance so SDRs can review them to improve their skills.  

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Key benefits:

  • Time-efficient call coaching where sales managers no longer have to shadow calls to train SDRs

  • Personalized feedback for every sales rep

  • Conversation analytics and reporting to track enablement impact effectively

Price: No free plan. Custom quotes are available on request.

Best for:

  • Speech and call intelligence
  • Personalized training​

4. Chorus.ai

Chorus.ai, acquired by ZoomInfo, is another conversation intelligence platform that auto-records, transcribes, and analyzes audio and video meetings in real time.

It structures meetings into bite-sized notes using AI. For example, it bundles a meeting’s “next steps” section based on client conversations with sales reps, thus saving their time framing meeting minutes.

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Key Benefits:

  • Exclusive benchmarks to compare your sales team’s skills with industry standards using metrics like win rate and closed-won deals

  • Uncover deal activities and pinpoint what conversations drive or affect deal progressions 

  • Identify top-performing sales reps and AEs

Price: No Free plan. Pricing is available on request.

Best for: Speech, call, and revenue intelligence

5.  People.ai

People.ai’s SalesAI is a fully integrated Generative AI platform that captures and automates routine GTM team activities and provides custom coaching recommendations minus the guesswork.

The platform’s AI insights inform your GTM team member’s next move for a more straightforward path to revenue growth.


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Key benefits:

  • Automates menial tasks, such as CRM data entry, forecasting, account planning, and customer meeting prep, so your GTM team can focus on revenue-generating tasks

  • SalesAI, People’s Generative AI solution, is trained on sales activity, buyer insights, and CRM data for accurate insights.

Price: No free plan. Pricing is available on request.

Best for:

  • CRM
  • Sales rep training

5. Outreach.io

Outreach is a sales engagement platform with AI selling capabilities that frees up your sales reps' time so they can focus on more strategic tasks. 

The platform tailors insights and recommendations for each sales rep to close deals faster and more efficiently. This way, sales reps can prioritize critical activities and close potential skill gaps.


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Key benefits:

  • With Outreach’s AI, sales leaders get an aggregate view of deal insights for clear visibility into deal progression

  • You can create automated and flexible sales forecasts with predictive AI

  • Kaia, Outreach’s AI-powered virtual assistant, can join virtual meetings to auto-transcribe and record them for insights

Price: No free plan. Pricing is available on request.

Best for: Conversation intelligence and sales engagement.

7. Groove

Groove is a sales engagement platform that automates several sales-specific administrative and low-value tasks, such as follow-ups via multiple channels, cold calls, and LinkedIn connection requests. 

With Groove, sales leaders gain 100% visibility into sales conversations and use curated insights to bridge SDR knowledge gaps. 


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Key benefits:


  • Groove is a Salesforce-native engagement platform and integrates with 4000+ apps on the Salesforce AppExchange

  • Conversation intelligence capabilities, such as call recording, coaching, call transcription, and AI-powered insights

  • Leverage AI to identify the optimal time to send sales emails

Price: No free plan. Pricing is available on request. 

Best for:

  • Conversation intelligence

  • Analytics

  • Sales engagement 

8. Tribble.ai

Tribble is an AI-led digital sales assistant that learns from your data across sources to provide deal guidance and answers to tech-heavy questions. 

Tribble’s enablement skills can identify the most asked client questions and help you train your SDRs and sales engineers to bridge potential knowledge gaps. 


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Key benefits:

  • Tribble can integrate with Slack and Microsoft Teams and act as your SDR’s digital teammate 

  • Fetches insights, such as most used/least used assets and frequently asked questions, to enable staff training

  • Can learn from your data and answer RFPs, proposals, InfoSec documents, and more so your reps can focus on deal progression.

Price: No free plan. Pricing is available post-demo.

Best for:

  • Conversation intelligence

  • Sales Assistance

9. Dialpad AI Sales Center 

Dialpad has an AI-powered sales engagement feature—the AI Sales Center, an all-in-one AI-powered app. It improves your SDRs’ sales readiness through automated playbooks and offers instant help by answering queries. 

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Key benefits:

  • AI Recaps feature automated note-taking and call summarizing. It generates recommended action items so SDRs don’t have to review recorded meetings.

  • AI Coaching Hub identifies new coaching opportunities for SDRs to improve CSAT and call efficiency. 

  • Dialpad AI can auto-suggest specific keywords and phrases SDRs must use during a sales call to increase the chance of conversions.

Price: 14-day free trial. AI Sales plans start from $70/month.

Best for:

  • Sales rep training
  • Speech and call intelligence

10. SalesLoft

SalesLoft helps sales teams perform optimized outreach, increase productivity, and forecast with precision.

It harnesses the power of AI across sales functionalities, such as team coaching, customer conversations, and workflow automation. 

Key benefits:

  • SalesLoft's AI can transcribe (across six languages), analyze and summarize each sales conversation, and offer instant insights. 

  • Sales leaders can use Salesloft to identify what SDR or team actions could significantly impact revenue and set achievable goals accordingly.

Price: No free plan. Prices are available post-demo.

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11. Revenue.io

Revenue.io is a Generative AI sales enablement tool that ensures a seamless flow of sales tasks while eliminating manual activities. 

Sales reps can get AI-powered guidance on sales calls to move deals forward by overcoming prospect objections and asking the right questions at the right time. 

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Key Benefits:

  • Automatically generate timely and custom follow-ups with Generative AI and access auto-generated primary action items post-meetings.

  • Cuts onboarding and ramp-up time by half with its conversation intelligence insights and measures performance metrics, such as talk-to-listen ratios.

  • SDRs can access contextual guidance with AI-powered notifications to drive conversations toward consecutive stages.

Price: No free plan. Prices are available on request.

Best for:

  • Conversion intelligence
  • Onboarding

Wrapping Up

AI facilitates sales teams and leaders in making decisions at scale and leaves no room for errors. 

And from better team collaboration to increased productivity, AI sales enablement tools have made it easier for teams to finish more work in less time without compromising quality. 

We suggest you use a combination of these tools to help your sales and GTM teams be their most productive. 

Start your AI sales enablement journey with an easy-to-use digital sales assistant like Docket.